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Salmat VeCommerce Identifies With the New Salmat Brand

01-Apr-2010

Salmat (ASX:SLM), Australia’s leading customer communications organisation, today announced that its subsidiary Salmat VeCommerce would now be fully integrated within the master brand, resulting in the phasing out of the VeCommerce name.

In recent years Salmat VeCommerce has became one of the world's most experienced and successful providers of customer interaction solutions utilising speech recognition, voice biometrics and other related self-service technologies.  Its customers include NAB, ahm, Standard Life, TrustPower, Pizza Hut, Dublin Airport and the New Zealand Ministry of Social Development.

Salmat VeCommerce will now become the Speech Solutions delivery component of Salmat’s customer contact solutions portfolio which also includes a blended learning and development capability, resourcing for inbound and outbound contact centre operations, home agent customer contact, and kiosk and field customer contact solutions.  

Salmat also operates a Business Process Outsourcing division offering outsourced business services for large corporate clients and a Targeted Media division which delivers more than 4.5 billion unaddressed items to homes across Australia every year.

Grant Harrod, Chief Executive Officer, Salmat, said, ”Our strategy moving forward is to promote the one Salmat brand as the leader in customer communications services.  Both customer feedback and our own research suggests that organisations are interested in using the services of more than just one part of the business.  By marketing the company more consistently under the one Salmat brand, we’ll become the Swiss army knife for customer contact in Australia.”  

“Customer satisfaction and a positive experience are vital considerations for our clients. We have a unique ability to deliver solutions that have a significant positive impact on both of these measurements across the total customer lifecycle.  We have an exceptional management team that is focused on helping our clients communicate effectively with their customers at the same time as exceeding the market expectations around product innovation and customer satisfaction.”